1.Catch landing form submission
Integrate Webhooks by Zapier to receive the form POST and capture submission payloads for processing.
Create new lead and deal from landing submissions
Automatically catch landing form submissions across Webhooks by Zapier, Code by Zapier, Google Sheets, Pipedrive, and LeadConnector. Create and update when submissions arrive, UTMs are detected, or contact details are providedβso you can log leads, create deals, and enrich attribution without manual reporting.
How this automation accelerates landing lead follow-up
When landing form POSTs arrive without consistent capture, leads get delayed and attribution gets missed. This automation parses UTM data, creates spreadsheet rows, and builds enriched CRM people and dealsβso your team can follow up faster.
Webhooks by Zapieror swap with your favorite app
2.Extract attribution fields
Integrate Code by Zapier and URL parsing tools to extract UTM and query parameters and expose named attribution fields.
Code by Zapieror swap with your favorite app
3.Create spreadsheet row
Integrate Google Sheets to map submission fields into columns and add a timestamp for each logged lead.
Google Sheetsor swap with your favorite app
4.Create person and deal
Integrate Pipedrive to create or match a person, create a deal, and add a pinned note with the right stage.
Pipedriveor swap with your favorite app
5.Add or update contact
Integrate LeadConnector to add or update the contact as a lead and store flags and attribution for marketing follow-up.
LeadConnectoror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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