1.Detect new lead submission
Integrate Facebook Lead Ads and lead routing tools to capture each new lead submission and map source metadata to contact fields.
Create merchant signup from social ad leads and notify team
Automatically capture new lead submissions across Facebook Lead Ads and Code by Zapier. Create and update when lead submission received, phone numbers match, or source metadata arrivesβso you can build merchant signup records, assign intake owners, and notify operations without manual follow-up.
How this automation accelerates merchant activation
When new social ad leads arrive, delays can stall merchant onboarding. This automation captures lead submissions, transforms signup payloads, posts to your onboarding API, and notifies operationsβso your team can activate merchants faster.
Facebook Lead Adsor swap with your favorite app
2.Transform and assign rotating assignee
Integrate Code by Zapier and data transformation tools to normalize contact values, pick an intake owner, and build a signup payload.
Code by Zapieror swap with your favorite app
3.Post signup payload to onboarding API
Integrate Webhooks by Zapier and onboarding APIs to send the signup payload and request body details, including subscription flags.
Webhooks by Zapieror swap with your favorite app
4.Send operations channel message
Integrate Slack and team notification tools to post assignee and merchant summary details with a link to the created record.
Slackor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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