1.Captures new lead gen form response
Integrate LinkedIn Ads and form response parsing tools to capture submissions and extract lead fields to centralize lead data.
Create marketing prospects from sponsored ad form responses
Automatically capture new lead gen form responses across LinkedIn Ads and Pardot. Create and update when new form response, consent given, or campaign metadata updatesβso you can normalize contact fields, create prospects, and add to nurture lists without manual lead imports.
How this automation creates ready-to-nurture prospects
When new lead gen form responses arrive, delays can leave consented prospects untargeted. This automation captures submissions, normalizes fields and upserts Pardot prospects and adds them to nurture listsβso your team can follow up immediately.
LinkedIn Adsor swap with your favorite app
2.Normalizes phone and name fields
Integrate Formatter by Zapier and data transformation tools to normalize phone and name values to clean prospect records.
Formatter by Zapieror swap with your favorite app
3.Creates or updates prospect
Integrate Pardot and CRM mapping tools to create or update prospects and set consent and campaign metadata to keep profiles current.
Pardotor swap with your favorite app
4.Adds prospect to nurture list
Integrate Pardot and list management tools to add the prospect to the configured nurture list and apply tags to route follow-up.
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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