1.Detect new lead gen form response
Integrate LinkedIn Ads to trigger the workflow on new lead gen form responses and start lead capture tracking.
Create marketing list contacts and CRM leads for campaigns
Automatically monitor new lead gen form responses across LinkedIn Ads, Zapier, ActiveCampaign, Google Sheets, and Pipedrive. Create and update marketing contacts and CRM leads when new form responses arrive, qualification fields submit, or submission emails matchβso you can add audiences, log tracking rows, and follow up without manual lead tracking.
How this automation creates follow-up ready leads
When new lead gen form responses come in, untracked submissions can stall campaign follow-up and reduce conversions. This automation filters qualifying entries, adds and updates contacts, logs tracking rows, and creates CRM leadsβso your team can act quickly on intent.
LinkedIn Adsor swap with your favorite app
2.Qualifies form responses by rules
Integrate Filter by Zapier and qualification logic to continue only for qualifying submissions and reduce low-value leads.
Filter by Zapieror swap with your favorite app
3.Adds or updates contact
Integrate ActiveCampaign to add or update a contact and append the submission source tag for targeting.
ActiveCampaignor swap with your favorite app
4.Creates tracking spreadsheet row
Integrate Google Sheets to create a new row that stores lead name, email, timestamp, and campaign source.
Google Sheetsor swap with your favorite app
5.Creates CRM lead record
Integrate Pipedrive to create a lead with mapped details and notes, then assign it to a pipeline stage.
Pipedriveor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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