1.Catch each new lead submission
Integrate Facebook Lead Ads and lead form data tools to capture each submission and surface source fields to standardize contact intake.
Create marketing contacts from social lead forms instantly
Automatically create marketing contacts from new social lead submissions across Facebook Lead Ads, Formatter by Zapier, and ActiveCampaign. Create and update when email arrives, phone is captured, or form data includes preferencesβso you can normalize fields, upsert contacts, and add leads to your list without manual data entry.
How this automation creates list-ready marketing contacts
When new lead submissions come in from Facebook Lead Ads forms, delays can stop nurture from starting on time. This automation formats fields, finds or upserts contacts, and adds them to your marketing listβso your team can scale outreach without chasing submissions.
Facebook Lead Adsor swap with your favorite app
2.Normalize contact fields
Integrate Formatter by Zapier, data formatting tools, and phone normalization to format fields and split full name into parts for consistent records.
Formatter by Zapieror swap with your favorite app
3.Find contact by email
Integrate ActiveCampaign and CRM matching tools to search by email and detect existing contacts for accurate updating.
ActiveCampaignor swap with your favorite app
4.Create or update and add to list
Integrate ActiveCampaign and marketing list tools to map fields, save preference answers, and add processed leads to your list.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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