1.Detect form submission
Integrate Zapier Forms and form capture tools to detect each Form Submission Created event for lead routing.
Create marketing contacts and CRM accounts from form responses
Automatically monitor form submission events across Zapier Forms, Google Sheets, HubSpot, and Sage Sales Management. Create and update when a new form submission is received, a qualifying lead is detected, or an account is neededβso you can log submissions, create CRM contacts, and create CRM accounts without manual entry.
How this automation creates your CRM contacts faster
When form submissions arrive, delays can leave leads unworked and routing unclear. This automation adds a short buffer, appends every submission to Google Sheets, and then creates or updates HubSpot contacts or creates Sage Sales Management accountsβso your team can follow up quickly.
Zapier Formsor swap with your favorite app
2.Pause for 2 minutes
Integrate Delay by Zapier and workflow pacing tools to delay processing for 2 minutes before recording details.
Delay by Zapieror swap with your favorite app
3.Create spreadsheet row
Integrate Google Sheets and reporting systems to create a spreadsheet row that logs key submission fields and timestamps.
Google Sheetsor swap with your favorite app
4.Pause for 4 minutes
Integrate Delay by Zapier and validation tools to delay qualifying records for 4 minutes before CRM contact updates.
5.Create or update contact
Integrate HubSpot and CRM contact tools to create or update contact records from qualifying lead fields.
HubSpotor swap with your favorite app
6.Pause for 5 minutes
Integrate Delay by Zapier and processing tools to delay unqualified records for 5 minutes before account creation.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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