1.Monitors form submissions
Integrate Webflow and form capture workflows to detect new submissions and route field data to downstream lead steps.
Create leads from web form and add to campaign
Automatically monitor Webflow form submissions across Webflow and Salesforce for lead capture. Create and update when new form submission, gated asset selected, or email matches an existing recordβso you can qualify leads, update records, and add them to campaigns without manual data entry.
How this automation accelerates your campaign-ready leads
When web form submissions come in without qualification, lead attribution gets messy and outreach gets delayed. This automation captures submissions, qualifies them, and upserts Salesforce records and adds them to campaignsβso your team can follow up faster.
Webflowor swap with your favorite app
2.Filters qualifying submissions
Integrate Filter by Zapier and qualification logic to continue only for gated asset matches and reduce lead noise.
Filter by Zapieror swap with your favorite app
3.Finds contact by email
Integrate Salesforce and CRM lookups to search Contacts by email and map fields to update the contact record.
Salesforceor swap with your favorite app
4.Finds lead by email
Integrate Salesforce and CRM lookups to search Leads by email when no contact match exists and update the lead record.
5.Creates lead and adds to campaign
Integrate Salesforce and campaign management to create or update records and add them to the configured campaign.
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Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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