1.Catches form submission
Integrate Webhooks by Zapier and form submission tools to capture raw submission fields and trigger the lead workflow.
Create leads from paid form submissions into CRM and ads
Automatically catch paid form submissions across Webhooks by Zapier and normalize lead fields with Code by Zapier. Create and update Salesforce leads and ad audiences when form submissions arrive or UTMs captured or fields inferredβso you can retarget faster, attribute conversions, and avoid manual follow-up.
How this automation creates cleaner CRM leads from paid forms
When paid form submissions arrive without consistent UTM data, lead quality slips and attribution suffers. This automation validates submissions, enriches fields, and updates Salesforce and ad audiencesβso your team can retarget and attribute conversions automatically.
Webhooks by Zapieror swap with your favorite app
2.Normalizes campaign fields
Integrate Code by Zapier and data normalization tools to normalize source fields and infer missing company values.
Code by Zapieror swap with your favorite app
3.Looks up country codes
Integrate Google Sheets and lookup tables to map the submission country value to region or country codes.
Google Sheetsor swap with your favorite app
4.Finds or creates leads
Integrate Salesforce and CRM data tools to match leads by email and create or update lead records.
Salesforceor swap with your favorite app
5.Adds email to customer list
Integrate Google Ads and audience tools to add the lead email to the configured customer list with consent.
Google Adsor swap with your favorite app
6.Adds email to custom audience
Integrate Facebook Custom Audiences and cross-platform retargeting tools to add the lead email to the target audience.
Facebook Custom Audiencesor swap with your favorite app
Automate your work, your way
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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Rishi Shah, CEO and Co-Founder
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