1.Catches incoming event and parses fields
Integrate Webhooks by Zapier and webhook mapping tools to parse the incoming event and map it to lead properties.
Create leads from incoming email events for follow-up
Automatically catch Hook incoming events across Webhooks by Zapier and Close. Automatically create and route new lead records when event payloads arrive, qualifier tokens match, or contact emails are detectedβso you can qualify, assign owners, and start outreach without manual data entry.
How this automation creates qualified leads faster
When incoming event payloads arrive from your webhooks, leads can stall and qualification gets inconsistent. This automation parses payloads and normalizes fields, routes records by qualifier, and creates and assigns lead records in Closeβso your team can act quickly.
Webhooks by Zapieror swap with your favorite app
2.Normalizes key lead fields
Integrate Formatter by Zapier and data normalization tools to format phone numbers, trim names, and extract a qualifier token.
Formatter by Zapieror swap with your favorite app
3.Routes by qualifier path
Integrate Filter by Zapier and Paths by Zapier to branch qualifying records on Path A and send others down the fallback path.
Paths by Zapieror swap with your favorite app
4.Creates leads and assigns owners
Integrate Close and CRM record workflows to create lead records, set the initial status, and assign primary or fallback owners.
Closeor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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