1.Detects new lead via funnel
Integrate Perspective, funnel intake tools, and lead enrichment systems to trigger lead capture from new funnel submissions.
Create leads and send ad conversions from funnels
Automatically creates funnel lead records across Perspective and HubSpot. Send offline conversions to Google Ads and optionally trigger downstream CRM workflowsβso you can capture qualified leads, update contact details, and keep attribution accurate without manual data entry.
How this automation accelerates your lead pipeline
When funnel leads land without enrichment, qualified candidates get missed and ad attribution breaks. This automation transforms answers, upserts contacts, creates deals, and sends offline conversions, so your team can convert intent fasterβwithout manual cleanup.
Perspectiveor swap with your favorite app
2.Transforms employment answer
Integrate Formatter by Zapier, data mapping tools, and enrichment logic to convert employment answers into a boolean flag.
Formatter by Zapieror swap with your favorite app
3.Upserts contact and properties
Integrate HubSpot, UTM mapping tools, and CRM property syncing to upsert contact details and campaign metadata.
HubSpotor swap with your favorite app
4.Creates deal and associates contact
Integrate HubSpot, deal routing tools, and CRM pipelines to create deals for qualifying employment-seeking and under-25 leads.
5.Sends offline conversion to ads
Integrate Google Ads, conversion tracking tools, and click attribution data to send offline conversions with identifiers when available.
Google Adsor swap with your favorite app
6.Posts to webhook for downstream workflow
Integrate Webhooks by Zapier and webhook endpoints to post contact ids and trigger payloads for extra CRM automation.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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