1.Captures new lead form submissions
Integrate Facebook Lead Ads and ad analytics tools to capture each submission to create new lead intake data.
Create lead rows from social form submissions for sales
Automatically monitor new lead form submissions across Facebook Lead Ads and Google Sheets. Create and update standardized lead rows, format sheet-ready dates, and send outreach emails when lead form submitted, new submission captured, or submission fields completedβso you can act on leads without manual outreach.
How this automation speeds up your lead follow-up
When new lead form submissions arrive, delays can stall outreach and reduce conversions. This automation captures lead submissions, creates lead rows and profiles, and sends emailsβso your team can respond immediately.
Facebook Lead Adsor swap with your favorite app
2.Formats created timestamps for sheets
Integrate Formatter by Zapier and data transformation tools to map the created timestamp to a formatted date to prep sheet-ready fields.
Formatter by Zapieror swap with your favorite app
3.Creates consolidated lead rows
Integrate Google Sheets and spreadsheet tools to create a consolidated row with contact, attribution, and default sales fields to standardize lead tracking.
Google Sheetsor swap with your favorite app
4.Creates profiling lead rows
Integrate Google Sheets and analytics worksheets to create profiling rows with the same core fields to support segmentation reporting.
5.Sends outreach email to sales
Integrate Email by Zapier and email notification tools to send a summary email to configured recipients to trigger immediate follow-up.
Email by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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