1.Monitors new inquiry email
Integrate Gmail and email routing tools to capture inbound messages and extract message inputs for lead parsing.
Create lead rows from monitored inbox messages for sales
Automatically monitor new email messages across Gmail inboxes and analytics workspaces. Create and update lead rows when new inquiry email arrives or inquiry text appears in the message body or subject segments are detectedβso you can capture leads, enrich details, and keep sales follow-up moving without manual lead entry.
How this automation builds your sales-ready leads
When new inquiry emails hit a monitored inbox, delays can stall outreach and miss timely sales follow-up. This automation watches Gmail messages, cleans and matches lead records, and creates Google Sheets rowsβso your team can add qualified leads faster.
Gmailor swap with your favorite app
2.Parses and normalizes lead fields
Integrate Formatter by Zapier and text transformation tools to clean subject segments, extract phone numbers, and normalize dates.
Formatter by Zapieror swap with your favorite app
3.Finds matching lead record
Integrate Zapier Tables and database lookup tools to search for an existing lead by email or sender name.
Zapier Tablesor swap with your favorite app
4.Creates lead row in sheet
Integrate Google Sheets and spreadsheet tools to create a new row with parsed fields and source email for sales.
Google Sheetsor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Rishi Shah, CEO and Co-Founder
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