1.Captures new lead submissions
Integrate Facebook Lead Ads and lead capture tools to extract submitted lead fields and map names, email, and timestamps into your lead tracker.
Create lead rows for outreach and immediate follow-up
Automatically capture lead form submissions across Facebook Lead Ads, Formatter by Zapier, and Google Sheets. Create and update lead tracker rows when lead form submitted, new lead submission, or submission timestamp capturedβso you can format phones, map fields, and attribute outreach without manual data entry.
How this automation creates outreach-ready leads
When new lead submissions come in, delays can slow outreach and hurt attribution. This automation extracts lead fields, formats phone numbers, and creates standardized Google Sheets rowsβso your team can launch faster.
Facebook Lead Adsor swap with your favorite app
2.Formats phone number value
Integrate Formatter by Zapier and phone normalization tools to format incoming phone numbers for consistent downstream row creation.
Formatter by Zapieror swap with your favorite app
3.Creates spreadsheet lead row
Integrate Google Sheets and spreadsheet workflow tools to create a new row, map fields, and route duplicates to a review worksheet.
Google Sheetsor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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