1.Detects new form entry
Integrate Formidable Forms and lead capture tools to watch for new entry submissions to start lead processing.
Create lead rows and send offline conversions for PPC
Automatically detect new form entries across Formidable Forms, Code by Zapier, Google Sheets, Filter by Zapier, Delay by Zapier, and Google Ads. Create and update lead rows and send offline conversions when submissions arrive, referrers map correctly, or amounts exceed your thresholdβso you can preserve PPC attribution, protect lead quality, and report conversions without manual reporting.
How this automation reports offline conversions
When new form submissions land without consistent field cleanup, PPC attribution gets fragmented and conversions look missing. This automation normalizes inputs, appends lead rows, delays qualified conversion reporting, and sends offline conversions to Google Adsβso your team can defend reporting accuracy.
Formidable Formsor swap with your favorite app
2.Normalizes submission fields
Integrate Code by Zapier, data formatting tools, and validation logic to normalize fields to standard lead values.
Code by Zapieror swap with your favorite app
3.Appends lead rows
Integrate Google Sheets and spreadsheet tracking tools to append rows to lead list and master leads sheets to keep records current.
Google Sheetsor swap with your favorite app
4.Filters qualifying records
Integrate Filter by Zapier and rules logic to continue only when amount and click identifier criteria match to reduce noise.
Filter by Zapieror swap with your favorite app
5.Delays conversion reporting
Integrate Delay by Zapier and scheduling logic to pause for the configured interval to allow backend matching.
Delay by Zapieror swap with your favorite app
6.Sends offline conversion
Integrate Google Ads and conversion reporting to send offline conversions using identifiers and the configured amount to preserve PPC attribution.
Google Adsor swap with your favorite app
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Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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