1.Catch new lead submissions
Integrate Facebook Lead Ads and lead capture forms to capture each new lead submission and create outreach-ready input.
Create lead row from paid social form submissions
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and Gmail. Create and update when email matches, phone matches, or center and time qualifyβso you can centralize lead rows, send outreach-ready notifications, and avoid manual data entry without manual follow-up.
How this automation accelerates your lead outreach
When new lead submissions land in Facebook Lead Ads, leads can sit unprocessed and outreach readiness slips. This automation normalizes fields, creates a central Google Sheets row, and sends Gmail notificationsβso your team can follow up with confidence fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize phone and timestamps
Integrate Formatter by Zapier and data normalization tools to standardize phone formats and localize timestamps for clean mapping.
Formatter by Zapieror swap with your favorite app
3.Create spreadsheet row for lead
Integrate Google Sheets and dedupe tracking to create a central leads row with normalized fields and submission ID.
Google Sheetsor swap with your favorite app
4.Send plain-text lead notification
Integrate Gmail and inbox notifications to send a plain-text lead alert with key fields and a link to the new row.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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