1.Detect new lead form submission
Integrate Facebook Lead Ads and ad form tools to trigger the workflow when new lead form submissions are captured.
Create lead row and send instant sales alert
Automatically capture new lead submissions across Facebook Lead Ads, Formatter by Zapier, Google Sheets, and WhatsApp Notifications. Create and update leads plus send instant sales alerts when new lead form submissions, lead details arrive, or submissions are capturedβso you can qualify faster, notify outreach, and log contacts without manual outreach.
How this automation alerts your team immediately
When new lead form submissions arrive without instant routing, leads can stall and opportunities slip. This automation normalizes fields, creates a lead row in Google Sheets, and sends a WhatsApp sales alertβso your team can respond right away.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone and name fields
Integrate Formatter by Zapier and data cleaning tools to standardize phone numbers and clean name fields for new leads.
Formatter by Zapieror swap with your favorite app
3.Creates a lead spreadsheet row
Integrate Google Sheets and spreadsheet automation to map fields into columns and to create a new lead row.
Google Sheetsor swap with your favorite app
4.Sends instant sales message
Integrate WhatsApp Notifications and messaging templates to deliver a sales alert with lead context for outreach.
WhatsApp Notificationsor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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