1.Catch hook payload
Integrate Webhooks by Zapier to receive the inbound payload and map it to lead fields and consent flags.
Create lead records from website hooks for marketing
Automatically catch incoming website payloads across Webhooks by Zapier and Routes by Zapier. Create and update opt-in ready lead records when marketing opt-ins are confirmed, tokens refresh, or consent flags arriveβso you can route leads, normalize fields, and post to brand consent endpoints without manual follow-up paperwork.
How this automation creates opt-in ready leads
When inbound website submissions arrive without normalization, consent routing errors can stall follow-up. This automation catches payloads, refreshes auth for API calls, filters opt-ins, formats fields, and posts leads and consent routesβso your team can act on ready-to-use contacts.
Webhooks by Zapieror swap with your favorite app
2.Refresh token for calls
Integrate Webhooks by Zapier to post token refresh and map the returned access token to auth header storage.
3.Filter marketing opt-ins
Integrate Filter by Zapier to continue only when consent or newsletter flags qualify for marketing opt-ins.
Filter by Zapieror swap with your favorite app
4.Normalize lead fields
Integrate Formatter by Zapier to normalize and split names, format phone to E.164, and map UTM fields.
Formatter by Zapieror swap with your favorite app
5.Post lead payload to endpoint
Integrate Webhooks by Zapier to post the normalized lead payload to your contact or lead form endpoint.
6.Route to brand consent endpoint
Integrate Paths by Zapier to route by brand code and send consent data to the configured consent endpoint.
Paths by Zapieror swap with your favorite app
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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