1.Captures new lead submissions
Integrate Facebook Lead Ads and lead form data to capture new paid-social submissions.
Create lead records from social ad forms and notify team
Automatically capture new lead form submissions across Facebook Lead Ads and Airtable. Create and update records and notify the team inbox when lead submitted, form completed, or new contact capturedβso you can create lead records, alert sales fast, and trigger enrichment without manual lead intake.
How this automation accelerates your lead follow-up
When paid-social leads come in, delays can stall outreach and reduce conversions. This automation creates lead records and sends internal notifications and triggers enrichment tasksβso your team can follow up quickly.
Facebook Lead Adsor swap with your favorite app
2.Creates lead record in Airtable
Integrate Airtable and mapping fields to create a normalized lead record for fast outreach.
Airtableor swap with your favorite app
3.Sends internal team notification
Integrate Email by Zapier and inbox messaging to notify the configured team inbox with lead details.
Email by Zapieror swap with your favorite app
4.Runs RPA enrichment task
Integrate axiom.ai and task execution to trigger an RPA run for optional lead enrichment.
axiom.aior swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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