1.Catches hook payloads
Integrate Webhooks by Zapier and webhook receivers to capture incoming submissions and surface mapped fields for intake.
Create lead records from inbound web leads for intake
Automatically catch incoming web submission payloads across Webhooks by Zapier, Formatter by Zapier, and Filter by Zapier. Create and update when web submissions arrive, lead payloads post, or contact fields submitβso you can normalize lead fields, filter invalid submissions, and post handoff-ready records without manual intake paperwork.
How this automation creates lead records from web submissions
When inbound web form submissions arrive, manual intake delays can lead to missed follow-up. This automation catches payloads, normalizes and validates submissions, and posts lead records to your intake APIβso you can deliver tracked, handoff-ready leads.
Webhooks by Zapieror swap with your favorite app
2.Normalizes lead data
Integrate Formatter by Zapier and data normalization tools to map source name, phone, and timestamp into required lead fields.
Formatter by Zapieror swap with your favorite app
3.Validates consent and identifiers
Integrate Filter by Zapier and validation filters to continue only when email or phone and consent are present.
Filter by Zapieror swap with your favorite app
4.Posts to lead intake API
Integrate Webhooks by Zapier and API posting tools to post normalized leads to your intake endpoint with required fields.
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Step 1
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Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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