1.Catches applicant webhook payload
Integrate Webhooks by Zapier and webhook endpoints to catch submission payloads and start the lead record workflow.
Create lead records from candidate submissions for followup
Automatically catch candidate submission webhooks across Webhooks by Zapier and Airtable. Create and update lead records when an applicant email or phone is receivedβso you can prioritize follow-up, keep fields complete, and tag the source without manual data entry.
How this automation creates lead records
When candidate submissions arrive as unstructured webhook payloads, follow-up slows and leads go unmanaged. This automation catches hook events and checks Airtable for matches and updates or creates lead recordsβso coordinators act on complete data quickly.
Webhooks by Zapieror swap with your favorite app
2.Finds existing lead by email or phone
Integrate Airtable and data lookup tools to search your Leads table and map identifiers to a search key.
Airtableor swap with your favorite app
3.Updates found lead record
Integrate Airtable and CRM data mapping to update matching leads with source fields and a configured source tag.
4.Creates new lead record when no match
Integrate Airtable and record creation to create new leads with submission fields and an initial outreach status.
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Step 1
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Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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