1.Catches form submissions
Integrate Webhooks by Zapier and input capture tools to catch landing-page submissions and trigger lead processing.
Create lead records and send sales follow-up emails
Automatically filter qualifying form submissions across Webhooks by Zapier and Zapier Tables. Get instant alerts and create lead records when qualified submissions arrive, email domains match, or required origin fields presentβso you can send follow-up emails, normalize contact details, and route claims without manual follow-up.
How this automation creates sales-ready leads
When new form submissions arrive with incomplete details, leads can be missed and outreach delays can lose deals. This automation catches submissions, filters and formats lead data, then sends personalized follow-up and creates lead recordsβso your team can contact prospects fast.
Webhooks by Zapieror swap with your favorite app
2.Filters by qualification rules
Integrate Filter by Zapier and data validation tools to apply qualification rules and domain checks before continuing.
Filter by Zapieror swap with your favorite app
3.Normalizes contact fields
Integrate Formatter by Zapier and field mapping tools to normalize name fields and map source details to contact fields.
Formatter by Zapieror swap with your favorite app
4.Sends personalized follow-up
Integrate Email by Zapier and personalization templates to send follow-up emails with mapped salutation and subject.
Email by Zapieror swap with your favorite app
5.Creates new lead record
Integrate Zapier Tables and CRM record storage to create lead records with source fields and a link to the submission.
Zapier Tablesor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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