1.Monitor new email in shared inbox
Integrate Gmail and email inbox tools to route matching search or unread messages into the lead pipeline.
Create lead records and send instant reply from inbox
Automatically monitor new inbox emails across Gmail for lead intent. Create and update when lead details are parsed, acknowledgement emails send, or contact status changesβso you can capture leads, reply instantly, and mark contacted without manual follow-up.
How this automation accelerates your lead response times
When new lead emails arrive, delayed replies can stall conversations and reduce conversion chances. This automation routes messages to parsing, creates and sends acknowledgements, and updates contact statusβso your team responds same day.
Gmailor swap with your favorite app
2.Parse lead from freeform text
Integrate AI by Zapier and text parsing tools to extract structured lead fields from email subject and body.
AI by Zapieror swap with your favorite app
3.Create a new lead record
Integrate Zapier Tables and data mapping tools to create a record from parsed lead fields and notes.
Zapier Tablesor swap with your favorite app
4.Send instant acknowledgement email
Integrate Gmail and email templating tools to send a personalized acknowledgement to the parsed contact email.
5.Update lead with contacted status
Integrate Zapier Tables and CRM-style tracking to update the new row with contacted status and last contact time.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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