1.Detect new lead submissions
Integrate Facebook Lead Ads and lead intake triggers to watch for new lead submissions and trigger the workflow.
Create lead records and send instant alerts for new submissions
Automatically monitor new lead submissions across Facebook Lead Ads and SMS by Zapier. Create and update when new lead arrives, campaign criteria match, or submissions pass filtersβso you can create lead records, map request details, and send SMS alerts without manual triage.
How this automation accelerates lead triage
When new lead submissions happen in Facebook Lead Ads, delays can leave coordinators chasing details and missing opportunities. This automation creates Airtable lead records and sends SMS alertsβso your team can triage and respond fast.
Facebook Lead Adsor swap with your favorite app
2.Continue only qualifying submissions
Integrate Filter by Zapier and routing rules to evaluate campaign criteria and continue only qualifying submissions.
Filter by Zapieror swap with your favorite app
3.Create lead record in Airtable
Integrate Airtable and data mapping to create a record that captures contact fields and submission request details.
Airtableor swap with your favorite app
4.Send intake SMS alert
Integrate SMS by Zapier and notification routing to send an instant intake text with lead summary details.
SMS by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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