1.Catch incoming lead payload
Integrate Webhooks by Zapier and webhook tools to receive the new lead payload and map submission fields to contact and campaign inputs.
Create lead record in trackers and mailing lists
Automatically catch new lead payloads across Webhooks by Zapier, Google Sheets, and Mailchimp. Get enriched home value, normalized lead data, and audience updates when lead payloads arriveβso you can reduce manual lead entry without manual spreadsheet updates.
How this automation creates clean lead records your team can act on
When new lead payloads arrive, delayed enrichment and messy fields can slow same-day outreach. This automation enriches property estimates, normalizes lead data, creates Google Sheets rows, and updates Mailchimp audiencesβso your team can follow up faster.
Webhooks by Zapieror swap with your favorite app
2.Retrieve estimated property value
Integrate Sub-Zap by Zapier and enrichment workflows to fetch an estimated property value and store it in the estimated value field.
Sub-Zap by Zapieror swap with your favorite app
3.Normalize phone and currency
Integrate Formatter by Zapier and formatting tools to standardize phone digits, format currency, and convert the timestamp to your timezone.
Formatter by Zapieror swap with your favorite app
4.Create tracking spreadsheet row
Integrate Google Sheets and reporting sheets to create a spreadsheet row with normalized date, contact fields, and address details.
Google Sheetsor swap with your favorite app
5.Add or update subscriber
Integrate Mailchimp and audience lists to add or update the subscriber by email, attach campaign tags, and keep the audience current.
Mailchimpor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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David Laderberg, VP of Sales
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Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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