1.Detects incoming funnel payload
Integrate Webhooks by Zapier to receive incoming funnel payload and map submission fields into your lead workflow.
Create lead record from funnel opt-in for nurture
Automatically catch funnel payloads across Webhooks by Zapier and Formatter by Zapier. Get lead-ready follow-up when funnel payloads arrive, submission IDs appear, or opt in fields matchβso you can enrich domains, create contacts, and add to nurture lists without manual lead entry.
How this automation accelerates nurture-ready leads
When funnel opt in submissions arrive through Catch Hook, delays can break source attribution and slow nurturing. This automation maps payload fields, extracts company domains, and creates or updates HubSpot contacts and nurture deals or listsβso your team can act immediately.
Webhooks by Zapieror swap with your favorite app
2.Extracts company domain from email
Integrate Formatter by Zapier to extract company domain from the email and map it to a company field.
Formatter by Zapieror swap with your favorite app
3.Creates or updates contact
Integrate HubSpot to submit form fields and create or update contact properties with tracking cookie and IP.
HubSpotor swap with your favorite app
4.Creates deal or adds to nurture list
Integrate HubSpot to create a deal or add the contact to the configured nurture list for campaign visibility.
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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