1.Detects new form submission
Integrate Growform and form capture tools to detect new form submissions and start the lead processing flow.
Create lead record and send server-side conversion event
Automatically monitor new form submissions across Growform and Google Sheets. Create and update when email and phone provided or contact details verified or submission includes email and phoneβso you can normalize phone, lookup sheet rows, and send conversion events without manual data entry.
How this automation captures new leads reliably
When qualifying submissions are missed or duplicated, lead pipelines lose speed and conversion reporting gets noisy. This automation filters contact-rich submissions, normalizes phone numbers, updates Google Sheets, and sends server-side conversion events and email summariesβso your team can follow up with confidence.
Growformor swap with your favorite app
2.Continues only qualifying submissions
Integrate Filter by Zapier and data validation tools to continue only when submissions include required email and phone.
Filter by Zapieror swap with your favorite app
3.Normalizes phone to E.164
Integrate Formatter by Zapier and phone normalization tools to normalize submitted phone and map it to a normalized phone value.
Formatter by Zapieror swap with your favorite app
4.Looks up matching worksheet row
Integrate Google Sheets and spreadsheet lookup tools to look up rows by normalized phone and use the status to control flow.
Google Sheetsor swap with your favorite app
5.Sends server side Lead event
Integrate Facebook Conversions (for Business admins) and conversion tracking tools to send a Lead event with submission id metadata.
Facebook Conversions (for Business admins)or swap with your favorite app
6.Adds a new worksheet row
Integrate Google Sheets and spreadsheet record tools to add a new row when no lookup is found with lead details.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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