1.Captures new lead submission
Integrate Facebook Lead Ads and form submission systems to capture submission details and to trigger downstream lead processing.
Create lead record and notify assigned owner instantly
Automatically capture new lead form submissions across Facebook Lead Ads, Code by Zapier, Notion, Gmail, and SMSAPI. Send immediate contact alerts when new form submission, submission ID created, or lead details receivedβso you can parse names, create standardized records, and notify coordinators without manual triage.
How this automation accelerates lead follow-up
When new form submissions arrive, delays can stall coordinator action and slow outreach. This automation parses lead fields, creates standardized records, sends internal email alerts, and delivers welcome SMSβso your team can follow up fast.
Facebook Lead Adsor swap with your favorite app
2.Parses and normalizes name fields
Integrate Code by Zapier and data parsing tools to split full name into first and last names and to normalize lead fields.
Code by Zapieror swap with your favorite app
3.Creates a standardized lead record
Integrate Notion and database tools to create a lead database item and to set initial status and assignment.
Notionor swap with your favorite app
4.Sends internal alert email
Integrate Gmail and messaging templates to send an internal notification email and to include a link for quick triage.
Gmailor swap with your favorite app
5.Sends welcome SMS to the lead
Integrate SMSAPI and text messaging tools to deliver a short branded welcome SMS and to reach the lead by phone.
SMSAPIor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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