1.Detect new lead form entry
Integrate Google Ads to capture each lead form entry and trigger downstream lead creation automatically.
Create lead record and email sales team instantly
Automatically capture new lead form entries across Google Ads and sales email workflows. Create and update sales leads and notify reps when lead form entry submitted, submission received, or lead qualifiesβso you can create lead records, send sales emails, and populate contact fields without manual follow-up.
How this automation speeds up lead follow-up
When new Google Ads lead form entries arrive, delays can stall outreach and slow conversions. This automation formats lead fields, creates lead records, and emails sales instantlyβso your team can respond at the peak of interest.
Google Adsor swap with your favorite app
2.Creates default lead field values
Integrate Formatter by Zapier and data formatting tools to set default company and source values for mapping.
Formatter by Zapieror swap with your favorite app
3.Creates lead record in Zapier Tables
Integrate Zapier Tables and mapping tools to create or match contact records and store received lead details.
Zapier Tablesor swap with your favorite app
4.Sends email to sales inbox
Integrate Gmail and email delivery tools to send contact details and campaign metadata to the sales inbox.
Gmailor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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