1.Detect new lead form entry
Integrate Google Ads and marketing forms to extract lead details and campaign context to trigger outreach workflows.
Create lead record and email sales inbox instantly
Automatically capture new lead form entries across Google Ads and Gmail. Get instant email outreach and lead record updates when new lead form entry, lead submission received, or ad lead capturedβso you can send context, create records, and attribute sources without manual inboxing.
How this automation accelerates your lead outreach
When new lead form entries come in, delays can stall outreach and waste ad spend. This automation extracts lead details, sends sales context by email, formats missing fields, and creates lead recordsβso your team can follow up faster.
Google Adsor swap with your favorite app
2.Send email to sales inbox
Integrate Gmail and email routing tools to send a sales inbox message with contact fields and campaign context.
Gmailor swap with your favorite app
3.Create default values
Integrate Formatter by Zapier and data validation tools to populate default company and source when fields are missing.
Formatter by Zapieror swap with your favorite app
4.Create or match lead record
Integrate Zapier Tables and spreadsheet-style data tools to create lead records or match by email for attribution.
Zapier Tablesor swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
Trusted by 3.4 million companies
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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