1.Captures new lead form entry
Integrate Google Ads and lead form intake to map submission fields to lead attributes.
Create lead record and email sales for ad leads
Automatically capture new lead form entries across Google Ads and email sales workflows. Send contextual Gmail messages, then create a new Zapier Tables lead record so you can reach ad leads without manual list building.
How this automation creates lead records and speeds outreach
When new ad leads arrive but routing is manual, response times slip and opportunities cool. This automation captures Google Ads form entries, normalizes details, emails sales context, and creates Zapier Tables lead recordsβso your team can act faster.
Google Adsor swap with your favorite app
2.Normalizes phone and defaults fields
Integrate Formatter by Zapier and data normalization tools to strip non-digit phone values and set default source fields.
Formatter by Zapieror swap with your favorite app
3.Sends email with lead context
Integrate Gmail and email templates to send a sales message with contact name, email, phone, source, and answers.
Gmailor swap with your favorite app
4.Creates lead record in table
Integrate Zapier Tables and reporting tables to create a new row for name, email, phone, campaign, and responses.
Zapier Tablesor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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