1.New form submission detected
Integrate Gravity Forms and lead capture forms to watch for new submissions and to start intake workflows.
Create lead notifications and sheet rows from submissions
Automatically monitor new form submissions across Gravity Forms, Formatter by Zapier, Google Sheets, and Gmail. Get instant intake and confirmation emails when website contact submissions arrive, entries include UTMs, or new messages triggerβso you can format dates, create lead rows, and reduce follow-up delays without manual handoff.
How this automation accelerates your new lead intake
When website contacts submit through Gravity Forms, submissions can wait for manual formatting and entry. This automation formats timestamps, creates lead rows, and notifies intake coordinators and submittersβso your team responds faster with organized leads.
Gravity Formsor swap with your favorite app
2.Formats entry date and time
Integrate Formatter by Zapier and date tools to convert UTC timestamps and to output a formatted date.
Formatter by Zapieror swap with your favorite app
3.Creates spreadsheet row for leads
Integrate Google Sheets and spreadsheet workflows to map fields and to create a new lead row.
Google Sheetsor swap with your favorite app
4.Notifies intake team by email
Integrate Gmail and email notifications to send a detailed intake message and to alert coordinators.
Gmailor swap with your favorite app
5.Sends confirmation autoresponder
Integrate Gmail and email sending tools to send an autoresponder and to confirm receipt to the submitter.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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