1.New lead submission triggers
Integrate Facebook Lead Ads and lead form trackers to capture each ad form submission as a new lead intake event.
Create lead intake entries from ad form submissions
Automatically monitor Facebook Lead Ads new lead submissions across lead intake and normalization workflows. Create deduped lead records and route qualifying submissions when required fields are present, equipment selection is complete, or a submission ID arrivesβso you can automate field formatting, qualify entries, and post payloads without manual data entry.
How this automation accelerates lead intake
When new ad form submissions land, incomplete or messy fields can stall follow-up. This automation formats contact details and posts a deduped lead payload to your lead intake endpointβso your team can respond faster without rekeying data.
Facebook Lead Adsor swap with your favorite app
2.Normalizes contact fields
Integrate Formatter by Zapier, data normalization tools, and analytics tools to standardize names, E.164 phones, and email casing.
Formatter by Zapieror swap with your favorite app
3.Qualifies submissions
Integrate Filter by Zapier and form validation tools to continue only when required contact fields and equipment selection are complete.
Filter by Zapieror swap with your favorite app
4.Posts lead intake payload
Integrate Webhooks by Zapier, API endpoints, and data delivery tools to post a lead payload keyed by submission ID for dedupe.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Rishi Shah, CEO and Co-Founder
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