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Create lead and quote record from incoming email

Automatically detect new email messages across Microsoft Outlook and Zapier Tables. Create and update lead and quote records and send SMS acknowledgements when new email arrives, contact-form inquiries hit your inbox, or messages contain lead detailsβ€”so you can extract fields, capture leads, and confirm fast without manual follow-up.

How this automation accelerates lead follow-up

When a new email arrives, delays can stall lead qualification and slow down estimations. This automation extracts contact fields and creates lead and quote records and sends SMS acknowledgementsβ€”so your team can respond at peak intent.

  1. 1.Detects new email

    Integrate Microsoft Outlook and email inbox tools to extract message content and trigger lead processing.

    Microsoft Outlookor swap with your favorite app
  2. 2.Extracts and normalizes fields

    Integrate Formatter by Zapier and data extraction tools to normalize phone numbers into international format.

    Formatter by Zapieror swap with your favorite app
  3. 3.Creates lead record

    Integrate Zapier Tables and CRM database tools to create a new entry in your Leads table.

    Zapier Tablesor swap with your favorite app
  4. 4.Creates or updates quote tracker

    Integrate Zapier Tables and record tracking tools to create or update quote status and notes.

    Zapier Tablesor swap with your favorite app
  5. 5.Sends SMS acknowledgement

    Integrate Twilio and messaging tools to send an SMS confirmation and optionally notify an estimator.

    Twilioor swap with your favorite app

Automate your work, your way

Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.

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Calendly
Okta
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Allstate
Airbnb
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Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable
Calendly
Okta
Zendesk
Dropbox
Asana
Allstate
Airbnb
ActiveCampaign
Lyft
Webflow
Canva
Sysco
LA Clippers
Getaround
Grammarly
HelloFresh
Lululemon
Barry's
Hopper
Casper
Hudl
Miro
The New York Times
Ruggable

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Set up in minutes

Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.

  1. Step 1

    Connect your tools

    Bring your apps together so information can move automatically between the tools your team already uses.

  2. Step 2

    Define the trigger

    Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.

  3. Step 3

    Automate and measure

    Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.

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Smart Charge America

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David Laderberg, VP of Sales

Remote

Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β€” I think we would have died or fallen back into oblivion.

Marcelo Lebre, Co-Founder

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Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.

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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.

Rishi Shah, CEO and Co-Founder

Otter.ai

We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.

Allen Lai, Head of Customer Experience

Superhuman

We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.

Jacob Sirrs, Marketing Operations Specialist

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