1.Catches form submission hook
Integrate Webhooks by Zapier and web form payload parsing to map inquiry fields to lead variables.
Create lead and program interest from inquiry form
Automatically catch inquiry form submissions across Webhooks by Zapier and Salesforce. Create and update when leads are matched, program interests are captured, or campaign membership is missingβso you can enrich records, enroll journeys, and speed outreach without manual follow-up.
How this automation accelerates inquiry-to-outreach
When inquiry details arrive without a clear next step, leads stall and outreach timing slips. This automation catches form submissions, converts interests, and updates Salesforce to enroll qualified leads and program interests automatically.
Webhooks by Zapieror swap with your favorite app
2.Normalizes multi-select interest text
Integrate Formatter by Zapier and text utilities to convert multi-select arrays into delimited interest strings.
Formatter by Zapieror swap with your favorite app
3.Finds or creates a lead
Integrate Salesforce and CRM lead matching to search by email and create missing lead records.
Salesforceor swap with your favorite app
4.Creates program of interest record
Integrate Salesforce and CRM object linking to create related program interest records for each lead.
5.Creates campaign member entry
Integrate Salesforce and campaign journey management to add leads to the configured journey when not already enrolled.
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Step 1
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Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
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Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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