1.Catches Hook payload
Integrate Webhooks by Zapier and webhook parsing to capture key submission fields and store the payload for mapping.
Create lead and opportunity from inbound opt-in webhook
Automatically catch inbound opt-in webhook payloads across Webhooks by Zapier and Close. Create and update when opt-in webhook arrives, leads are not found, or opportunity stage is setβso you can create leads, open opportunities, and alert sales without manual lead entry.
How this automation converts opt-ins into sales opportunities
When inbound opt-in webhook payloads arrive, delays can stall follow-up and miss new demand. This automation catches the payload, enriches and creates CRM records, and notifies salesβso your team can act on every opt-in fast.
Webhooks by Zapieror swap with your favorite app
2.Finds or creates a lead
Integrate Close and CRM lead matching to search by email and to create a new lead and contact when missing.
Closeor swap with your favorite app
3.Creates a lead note
Integrate Close and note enrichment to add a plain-text note to the lead with opt-in context and source indicators.
4.Creates an opportunity
Integrate Close and pipeline setup to create an opportunity on the lead, set the opt-in stage, and map value fields.
5.Sends alert to sales channel
Integrate Slack and sales notification routing to post a lead summary with source context and a CRM reference.
Slackor swap with your favorite app
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