1.Monitors new form response
Integrate Google Forms and form submission inputs to capture incoming data fields for mapping and follow-up.
Create lead and notify ops from event form submissions
Automatically monitor new event form submissions across Google Forms. Create and update CRM leads and notify ops instantly when email extracts cleanly, appointment details format, or lead creation succeedsβso you can route, schedule, and follow up without manual intake reporting.
How this automation creates leads and accelerates follow-up
When new event form responses arrive without structure, follow-up gets delayed and ops triage stalls. This automation captures submissions, extracts emails, creates Salesforce leads, and sends ops summariesβso your team can respond faster.
Google Formsor swap with your favorite app
2.Extracts and normalizes appointment details
Integrate Formatter by Zapier and email extraction tools to pull a clean email and format appointment datetime.
Formatter by Zapieror swap with your favorite app
3.Creates lead in Salesforce
Integrate Salesforce and CRM mapping to create a new lead with interest, contact details, and appointment datetime.
Salesforceor swap with your favorite app
4.Sends ops summary email
Integrate Microsoft Outlook and notification inboxes to send a submission summary for manual triage or scheduling.
Microsoft Outlookor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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