1.Catch incoming form payload
Integrate Webhooks by Zapier, form intake tools, and webhooks to capture submission payloads for lead intake.
Create intake leads and notify intake team from web forms
Automatically catch incoming web form payloads and validate lead quality across Webhooks by Zapier, OOPSpam, and Mailjet. Send coordinator outreach emails and create or update CRM leads when spam score is acceptable and messages existβso you can respond same day without manual intake.
How this automation creates intake leads in your CRM
When low quality web form submissions come in, intake teams can waste time and deals slip. This automation checks spam, filters records, sends coordinator emails, and posts validated lead payloads into your intake CRMβso your team can outreach faster.
Webhooks by Zapieror swap with your favorite app
2.Checks for spam
Integrate OOPSpam, temp email checks, and VPN checks to validate name, message, and email quality.
OOPSpamor swap with your favorite app
3.Continues only for qualifying records
Integrate Filter by Zapier and record validation rules to continue when spam score is acceptable and message exists.
Filter by Zapieror swap with your favorite app
4.Sends intake email
Integrate Mailjet and email delivery tools to notify intake coordinators with lead details for same-day outreach.
Mailjetor swap with your favorite app
5.Posts lead payload to CRM endpoint
Integrate Webhooks by Zapier and CRM endpoints to create or match leads and post validated contact fields.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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