1.Catches new lead submission
Integrate Facebook Lead Ads and form metadata to map contact fields and capture lead and ad context to qualify intake.
Create intake contacts from social lead form responses
Automatically capture new lead submissions across Facebook Lead Ads and Zapier. Forward mapped intake data when new lead arrives, new lead includes email, or new lead includes phoneβso you can filter qualifying leads, send to intake targets, and dedupe submissions without manual triage.
How this automation accelerates qualified lead intake
When new social lead submissions come in, manual triage can delay response time and hurt conversion. This automation filters qualifying records and forwards mapped lead data to intake targetsβso your team can respond faster with clean follow-up context.
Facebook Lead Adsor swap with your favorite app
2.Filters qualifying lead records
Integrate Filter by Zapier and validation rules to check email or phone and continue only for qualifying submissions to reduce noise.
Filter by Zapieror swap with your favorite app
3.Forwards data to intake targets
Integrate Sub-Zap by Zapier and intake workflows to send mapped fields and metadata to configured intake targets to create next steps.
Sub-Zap by Zapieror swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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