1.Catches new form submissions
Integrate HubSpot and CRM workflows to catch new form submission fields and pass submission context into your inbound flow.
Create inbound lead records from contact form submissions
Automatically capture new contact form submissions across HubSpot. Create inbound submission records with enriched traffic contextβso you can prioritize leads, assign the right owner, and reduce manual routing without spreadsheets.
How this automation creates faster inbound submissions
When new form submissions arrive, delays and missing context can slow sales follow-up and reduce lead quality. This automation catches submissions, enriches source data, and creates inbound submission records in Salesforceβso your team can act quickly.
HubSpotor swap with your favorite app
2.Waits for analytics to populate
Integrate Delay by Zapier and analytics tools to pause briefly so source and traffic context can populate before lookup.
Delay by Zapieror swap with your favorite app
3.Finds contact and pulls source fields
Integrate HubSpot and enrichment tools to find a contact by email and retrieve analytics and source properties.
4.Routes by traffic source
Integrate Filter by Zapier and traffic source rules to branch direct and organic paths and continue only for qualifying records.
Filter by Zapieror swap with your favorite app
5.Creates inbound submission record
Integrate Salesforce and CRM record management to create an Inbound Submission record and map traffic details to custom fields.
Salesforceor swap with your favorite app
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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