1.Catches inbound webhook lead payloads
Integrate Webhooks by Zapier and lead form inputs to receive each webhook payload and start lead intake.
Create inbound lead and deal record for campaigns
Automatically catch incoming webhook leads across webhooks, formatting, and CRM tools. Create and update lead, deal, and reporting records when new lead payloads arrive, so you can speed up outreach, reduce duplicates, and keep marketing workflows moving without manual data entry.
How this automation creates inbound lead records
When inbound webhook leads arrive, manual intake slows outreach and increases duplicate risk. This automation normalizes fields, upserts spreadsheet rows, creates HubSpot contacts and deals, records Zapier Tables links, and notifies the teamβso your team can act fast.
Webhooks by Zapieror swap with your favorite app
2.Normalizes incoming lead fields
Integrate Formatter by Zapier and data formatting tools to normalize name fields and format the incoming timestamp.
Formatter by Zapieror swap with your favorite app
3.Looks up or creates worksheet rows
Integrate Google Sheets and spreadsheet automation tools to look up by email or phone and create a new row on miss.
Google Sheetsor swap with your favorite app
4.Finds contacts and creates deals
Integrate HubSpot and CRM workflows to search by phone with email fallback, map contact fields, and create a deal.
HubSpotor swap with your favorite app
5.Records lead reference for reporting
Integrate Zapier Tables and reporting systems to link HubSpot contact IDs and deal IDs for metadata tracking.
Zapier Tablesor swap with your favorite app
6.Notifies team and alerts duplicates
Integrate Slack + SMS by Zapier and messaging tools to post lead summaries and optionally alert an owner for duplicates.
SMS by Zapieror swap with your favorite app
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Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
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Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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