1.Detect new lead conversions
Captures each incoming conversion and maps the submission payload to lead fields for downstream formatting.
Create formatted lead rows from incoming web leads
Automatically monitor new inbound conversion submissions from WhatConverts across lead capture and spreadsheet review. Create formatted lead rows when submissions arrive, qualifying records pass filtering, or sources match rulesβso you can format fields, standardize phones, and append rows without manual spreadsheet cleanup.
How this automation formats your lead rows
New leads can pile up with inconsistent names, dates, and phone formats, making marketing review slow and error-prone. This automation triggers on WhatConverts leads, formats fields, filters qualifying records, and appends cleaned rows to Google Sheetsβso your team can act fast.
WhatConvertsor swap with your favorite app
2.Format and normalize lead fields
Converts submission timestamp to a formatted date, normalizes phone numbers to E.164-style, and splits names into first and last.
Formatter by Zapieror swap with your favorite app
3.Allow only qualifying records
Continues only for leads that pass configured qualification rules, including uniqueness and exclusion of configured sources.
Filter by Zapieror swap with your favorite app
4.Append cleaned lead row
Adds a new worksheet row with formatted date, name parts, normalized phone, email, origin from source and medium, and landing page.
Google Sheetsor swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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