1.Captures new lead payload fields
Integrate Facebook Lead Ads and mapping tools to capture submission fields and route them into your prospect record structure.
Create enriched leads from social forms for campaign teams
Automatically capture new lead submissions across Facebook Lead Ads and enrichment tools. Create prospect records when category matches, formatted phones complete, and campaign tracking fields setβso you can enrich category labels, standardize mobile numbers, and segment outreach without manual data entry.
How this automation speeds up segmented lead enrichment
When social lead submissions come in without enrichment, slow routing and messy contact data can stall campaign follow-through. This automation captures lead payloads, looks up categories and normalizes phones, and creates segmented Pardot prospectsβso your team can launch outreach faster.
Facebook Lead Adsor swap with your favorite app
2.Finds category from lookup table
Integrate Zapier Tables and database lookup tools to search the lookup table by submitted trade and return the canonical Category.
Zapier Tablesor swap with your favorite app
3.Formats raw phone number
Integrate Formatter by Zapier and text transform tools to normalize the raw phone into national format for the Mobile field.
Formatter by Zapieror swap with your favorite app
4.Creates and assigns prospect
Integrate Pardot and marketing automation tools to create the prospect, set campaign tracking fields, and apply Category for reporting.
Pardotor swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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