1.Detects new lead submissions
Integrate Facebook Lead Ads (for Business admins) to capture each submitted lead and map name, email, and campaign metadata fields.
Create enriched leads from paid social forms instantly
Automatically capture new lead submissions across Facebook Lead Ads and Zapier Tables. Forward qualifying leads when new lead form submissions, email is first seen, or form metadata updatesβso you can create contact records, enrich lead notes, and send intake payloads without manual lead entry.
How this automation enriches your lead intake records
When new paid social leads arrive, duplicates and missing context can slow down downstream case handling. This automation captures lead submissions, deduplicates in Zapier Tables, enriches with case categorization, and posts intake payloadsβso your team can process leads faster.
Facebook Lead Ads (for Business admins)or swap with your favorite app
2.Finds or creates contact records
Integrate Zapier Tables to look up contacts by email, update matching fields, and create new records when no match is found.
Zapier Tablesor swap with your favorite app
3.Screens for qualifying records
Integrate Filter by Zapier to continue only when the table result indicates a new or updated contact and stop exact duplicates.
Filter by Zapieror swap with your favorite app
4.Routes by case category tags
Integrate Paths by Zapier to branch on submission case keywords and apply the matched category to the contact record.
Paths by Zapieror swap with your favorite app
5.Posts intake payloads to endpoint
Integrate Webhooks by Zapier to POST a form-style payload with contact summary and case category for intake processing.
Webhooks by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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