1.Detect new lead form submissions
Integrate Facebook Lead Ads, lead form data tools, and attribution metadata to capture raw submissions for new lead intake.
Create deduplicated lead records for CRM intake fast
Automatically capture new lead form submissions across Facebook Lead Ads and normalize and deduplicate paid-social intake. Create and update contact records and campaign logs when new lead form submission, lead data arrives, or ad form response is submittedβso you can prevent duplicate CRM entries, speed routing, and track conversions without manual reporting.
How this automation creates clean CRM lead records
When new lead form submissions keep arriving, duplicates and missing attribution can slow follow-up and distort reporting. This automation captures Facebook Lead Ads leads, normalizes and deduplicates data, and creates CRM records and submission logsβso your team can act on the right leads fast.
Facebook Lead Adsor swap with your favorite app
2.Normalize contact data fields
Integrate Formatter by Zapier, data formatting tools, and phone normalization to standardize name, email, and phone for matching.
Formatter by Zapieror swap with your favorite app
3.Find matching contact or lead
Integrate Salesforce, CRM lookup tools, and dedupe rules to search by email and standardized phone for existing records.
Salesforceor swap with your favorite app
4.Create contact or lead record
Integrate Salesforce, CRM record tools, and mapping workflows to create contact or lead records from normalized fields.
5.Create integration log entry
Integrate Salesforce, audit logging tools, and reporting metadata to create a submission log with ad attribution details.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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