1.Captures new lead submission
Integrate Facebook Lead Ads, form field mapping, to capture incoming lead fields and map name and phone values.
Create deduplicated ad leads and forward qualified contacts
Automatically monitor new lead form submissions across Facebook Lead Ads, Zapier Tables, and Webhooks by Zapier. Create and update when phone numbers capture, qualification passes, or records get forwardedβso you can deduplicate leads, create table records, and forward qualified contacts without manual spreadsheet cleanup.
How this automation accelerates your qualified lead handoffs
When new lead form submissions arrive, duplicate contacts and missed follow-up slow down qualification. This automation captures leads, deduplicates by phone, creates table records, and sends qualified payloadsβso your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Looks up lead by phone
Integrate Zapier Tables, lead lookup, to find an existing record by phone number and detect duplicates.
Zapier Tablesor swap with your favorite app
3.Filters qualifying records
Integrate Filter by Zapier, operator rules, to continue only when no record exists and operator is not excluded.
Filter by Zapieror swap with your favorite app
4.Creates lead record
Integrate Zapier Tables, lead table creation, to create a new row and store mapped lead and submission metadata.
5.Posts lead payload to partner endpoint
Integrate Webhooks by Zapier, partner routing, to POST a JSON payload with mapped fields for follow-up.
Webhooks by Zapieror swap with your favorite app
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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Allen Lai, Head of Customer Experience
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Jacob Sirrs, Marketing Operations Specialist
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