1.Detect new lead form entry
Integrate Google Ads, lead capture forms, and CRM staging to start creating contact and deal records from submissions.
Create deals from ad leads and notify owners
Automatically monitor new lead form entries from Google Ads across Google Ads and Pipedrive. Create and update when leads submit, form fields get submitted, or ad entries appearβso you can create person records, create deal records, and link context to sales follow-up without manual data entry.
How this automation creates CRM leads and deals
When new lead form entries arrive in Google Ads, missed follow-up slows pipeline growth. This automation finds or creates Pipedrive people and creates linked deals with budget and date contextβso your team can respond fast.
Google Adsor swap with your favorite app
2.Finds person by email or name
Integrate Pipedrive and CRM lookup tools to search by mapped email and fall back to mapped full name.
Pipedriveor swap with your favorite app
3.Creates a person when no match
Integrate Pipedrive and contact enrichment fields to create a person with mapped name, email address, and phone number.
4.Creates and links a deal
Integrate Pipedrive and deal field mapping to create a deal with mapped budget, requested date, and campaign metadata linked to the person.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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