1.Catches incoming website submissions
Integrate Webhooks by Zapier and form parsing tools to catch Hook events and to parse incoming payloads into usable fields.
Create CRM-ready website leads in your lead table
Automatically monitor form submissions via Webhooks by Zapier across microsites and Zapier Tables. Create and update when live submissions arrive or hook requests fireβso you can create canonical lead rows, filter production leads, and send CRM-ready payloads without manual data entry.
How this automation accelerates your CRM-ready lead creation
When form submissions arrive, delays can cause lost sales opportunities and messy lead data. This automation parses payloads, creates canonical lead records, filters live submissions, and posts CRM-ready lead payloadsβso your team can follow up fast.
Webhooks by Zapieror swap with your favorite app
2.Creates canonical lead record
Integrate Zapier Tables and data mapping tools to create a record and to map source fields into lead table columns.
Zapier Tablesor swap with your favorite app
3.Filters to live production submissions
Integrate Filter by Zapier and validation rules to continue only for live submissions and to skip test or dev entries.
Filter by Zapieror swap with your favorite app
4.Posts lead payload to CRM
Integrate Webhooks by Zapier and CRM endpoint tools to POST a JSON payload and to create leads in your CRM.
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism β I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
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Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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