1.Monitor new lead submissions
Integrate Facebook Lead Ads and social lead forms to capture the moment a new lead submission is created.
Create CRM-ready leads, normalize phones, route by experience
Automatically formats new social form leads across Facebook Lead Ads and Zapier tools. Send internal experience alerts, create CRM-ready records, and log submissions across Salesforce, Google Sheets, and Airtable—so you can follow up without manual data cleanup.
How this automation accelerates CRM-ready leads
When new social lead forms keep landing in inconsistent formats, follow-up slows and lead quality drops. This automation formats phone fields, routes experience paths, creates CRM leads, and logs submissions—so your team can respond faster.
Facebook Lead Adsor swap with your favorite app
2.Normalizes incoming phone fields
Integrate Formatter by Zapier and phone normalization tools to standardize phone digits and output clean phone values.
Formatter by Zapieror swap with your favorite app
3.Routes leads by experience answer
Integrate Paths by Zapier and routing workflows to branch leads into Experienced and Non-Experienced paths.
Paths by Zapieror swap with your favorite app
4.Creates CRM lead for non-experienced
Integrate Salesforce and CRM mapping tools to create a Lead and map source, contact fields, and postal data.
Salesforceor swap with your favorite app
5.Logs non-experienced submission row
Integrate Google Sheets and reporting systems to create a row with created time, form id, and mapped fields.
Google Sheetsor swap with your favorite app
6.Sends internal alert for experienced leads
Integrate Email by Zapier and notification tools to send an internal alert with the mapped lead summary.
Email by Zapieror swap with your favorite app
Automate your work, your way
Build custom automations across your tools in minutes. Describe what you need, connect your apps, and create workflows without the manual effort.
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Explore all lead generation automations
Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
Without Zapier, we would have needed well over 100 employees today just to do what we're doing. We would have been out of business by now.
David Laderberg, VP of Sales
Without having automation, we would have to at least be double our size. Doubling is a bit of a euphemism — I think we would have died or fallen back into oblivion.
Marcelo Lebre, Co-Founder
Zapier helps us close far above 50% more deals than we would without it. It is a key element of our overall strategy and, therefore, of our sales pitch.
Raphael Bochner, Founder and CIO
Zapier gives us unlimited flexibility and creativity. With Zapier, you're like an artist with a blank canvas. I don't know what we'd do without it.
Rishi Shah, CEO and Co-Founder
We don't just want to patch holes; we want to build scalable, future-proof systems. Zapier is helping us do that.
Allen Lai, Head of Customer Experience
We've been able to scale our operations while staying lean. Zapier lets us do more without needing more people.
Jacob Sirrs, Marketing Operations Specialist
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