1.Detect new lead from social form
Integrate Facebook Lead Ads and lead capture forms to detect new lead submissions and trigger CRM processing.
Create CRM-ready enrolment leads from social lead forms
Automatically monitor new leads across Facebook Lead Ads, Formatter by Zapier, and Webhooks by Zapier. Create and update CRM contacts when lead form submits, lead data arrives, or enrollment intent registersβso you can standardize phone, normalize postcodes, and import contacts without manual data cleanup.
How this automation creates CRM-ready enrolment leads
When new social leads arrive from lead forms, delays can slow outreach and leave sales teams guessing. This automation normalizes phone and postcodes and posts a CRM import payloadβso your team can act on valid leads immediately.
Facebook Lead Adsor swap with your favorite app
2.Normalizes phone to E.164
Integrate Formatter by Zapier and phone normalization tools to format the source phone field to E.164 for CRM ingestion.
Formatter by Zapieror swap with your favorite app
3.Cleans address postcode
Integrate Formatter by Zapier and data cleanup tools to map the source postcode field to a normalized postcode value.
4.POSTs lead payload to CRM import
Integrate Webhooks by Zapier and CRM import endpoints to post a mapped payload that includes campaign tag and metadata.
Webhooks by Zapieror swap with your favorite app
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Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
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