1.Catch incoming web request
Integrate Webhooks by Zapier to map submission fields into contact and lead inputs for routing and CRM creation.
Create CRM leads from site enquiry forms by type
Automatically catch new request form submissions across Webhooks by Zapier and Zapier Tables. Create and update CRM leads when inquiry tags map, branches are found, and opt-out flags are respectedβso you can cut manual data entry, prevent wrong routing, and avoid marketing mistakes without manual data entry.
How this automation creates CRM leads from site enquiries
When form submissions arrive but routing and consent rules live in spreadsheets, leads get delayed and incorrectly tagged. This automation maps fields, normalizes contact data, finds the right branch, and creates CRM leads with opt-out respectβso your team can follow up faster.
Webhooks by Zapieror swap with your favorite app
2.Normalize contact data
Integrate Formatter by Zapier to set company fallbacks and normalize phone and email formats.
Formatter by Zapieror swap with your favorite app
3.Find matching branch record
Integrate Zapier Tables to search branch names and product or vehicle types, returning a branch identifier.
Zapier Tablesor swap with your favorite app
4.Create CRM lead
Integrate Webhooks by Zapier to post mapped contact and lead fields to your CRM while honoring marketing consent.
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Accelerate pipeline growth with automated lead capture, lead routing, and follow-up outreach
Set up in minutes
Zapier connects your tools, triggers actions from real-time data, and streamlines workflows so your team can focus on what matters most.
Step 1
Connect your tools
Bring your apps together so information can move automatically between the tools your team already uses.
Step 2
Define the trigger
Choose the events that should start your workflow, like a new submission, updated record, completed task, or customer action.
Step 3
Automate and measure
Let your workflow handle follow-ups, updates, notifications, and reporting so your team can track progress and act faster.
See how teams are automating with Zapier (and loving it!)
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Rishi Shah, CEO and Co-Founder
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